The competition in Pakistan’s SUV market is intensifying, with Chinese automaker Haval taking a commanding lead in October 2025 sales and reshaping the landscape of consumer preferences. According to recent sales figures, Haval sold 1,379 SUVs during the month, significantly outpacing the Japanese competitor, Toyota Corolla Cross, which managed only 197 units. This striking difference highlights a notable shift in market trends, as Pakistani buyers increasingly explore alternatives to traditional Japanese models.
Haval’s strong performance can be attributed to a combination of competitive pricing, modern features, and an appealing design that resonates with consumers looking for value-packed, stylish, and technologically advanced SUVs. Features such as spacious interiors, advanced infotainment systems, safety technologies, and fuel-efficient powertrains may have contributed to its rising popularity.
On the other hand, the Toyota Corolla Cross, despite its established reputation for reliability and brand loyalty, struggled to maintain its market share, indicating that buyers are now giving greater consideration to emerging brands that offer innovative features and aggressive pricing. Analysts suggest that Haval’s success could encourage other Chinese automakers to strengthen their presence in Pakistan, further intensifying competition in the SUV segment.
This development marks a turning point in Pakistan’s automotive market, where consumer preferences are evolving rapidly. With Haval demonstrating that Chinese SUVs can compete head-to-head with well-known Japanese models, the coming months are expected to see continued rivalry, with both brands likely to introduce new offerings and incentives to capture the attention of Pakistani buyers.
