A recent study by the American Psychological Association (APA) has identified a significant link between short-form video consumption and a neurocognitive condition often described as “brain rot.” Far from being just a humorous online phrase, researchers confirm that this syndrome can measurably impact cognitive performance and daily functioning.
The APA’s research, titled Feeds, Feelings, and Focus: A Systemic Review and Meta-Analysis Examining the Cognitive and Mental Health Correlates of Short-Form Video Use, analyzed data from 98,299 participants across 71 studies. It highlights that excessive use of platforms such as TikTok, Instagram Reels, and YouTube Shorts is associated with reduced attention span, weaker inhibitory control, and impaired performance in several cognitive domains. The study found that young adults now spend an average of 6.5 hours daily consuming short-form content, far exceeding typical screen time recommendations.
Researchers explain that the constant exposure to fast-paced, highly stimulating content triggers cognitive habituation. This makes the brain less responsive to slower, more mentally demanding tasks, such as reading, problem-solving, and sustained learning. Over time, the pattern of desensitization can reduce the brain’s capacity for focus, deep thinking, and controlled attention.
Beyond cognitive effects, the study warns of broader implications on emotional health, daily behavior, and overall well-being. The APA emphasizes that short-form video use has become central to the lifestyles of millions worldwide, making it crucial to acknowledge its potential health consequences. Experts recommend taking regular breaks, limiting screen time, and engaging in activities that promote sustained attention to counteract the negative effects of continuous scrolling.
