Avanza Solutions has officially announced its partnership with Salesforce, the world’s leading customer relationship management (CRM) platform. The launch event was held at Avanza Solutions’ head office and brought together senior executives from both organizations to celebrate a shared vision of delivering customer-first, future-ready digital solutions.
With more than two decades of experience in building digital platforms across financial services, telecom, government, and enterprise sectors, Avanza Solutions sees this partnership as a milestone in its mission to accelerate digital transformation. By combining its proven expertise with Salesforce’s global reach, the company aims to help enterprises strengthen customer connections, adopt innovative technologies, and lead with next-generation solutions.
Executives attending the event included Aon Ali Siddiqui, Country Manager of Salesforce for Pakistan and RoAsia, along with Farhan Ibrahim Chaudhry, Head of Sales, and Syed Asad Ali, Sales Leader. Avanza’s leadership team was represented by Omer Ahmed Khan, CEO, Akber Zaidi, Global Head of Salesforce Practice, and other senior executives. Their presence highlighted the strategic importance of the partnership and the joint commitment to empowering businesses worldwide.
The collaboration elevates Avanza Solutions to the status of Global Partner, uniting its flagship innovation, Unison FuXion, with Salesforce’s ecosystem. Unison FuXion integrates CRM, data, and AI-driven automation into a single framework, offering real-time insights, predictive analytics, and 360-degree customer views. By bridging gaps in customer experience, compliance, and automation, the solution enables banks, telecom providers, and enterprises to deliver stronger customer engagement and achieve measurable business impact.
As part of its Salesforce services, Avanza Solutions offers end-to-end consulting, multi-cloud setup, license optimization, and data migration support. These services are designed to align CRM platforms with organizational goals, maximize return on investment, and streamline operations. The company also provides integration with ERP, marketing, and enterprise tools, along with custom workflows and applications that extend Salesforce capabilities. Training programs and performance monitoring ensure that enterprises can fully leverage the platform’s potential.
Speaking on the occasion, Akber Zaidi, Global Head of Salesforce Practice at Avanza Solutions, noted that the partnership validates the company’s long-standing vision of redefining customer engagement. He emphasized that by combining Avanza’s deep banking expertise with Salesforce’s platform, the partnership will empower organizations to innovate faster, serve customers more effectively, and grow smarter.
Aon Ali Siddiqui, Country Manager for Salesforce in Pakistan and RoAsia, welcomed Avanza Solutions as a Salesforce Consulting Partner, stressing that their track record of digital transformation aligns perfectly with Salesforce’s mission to help organizations achieve data-driven growth and stronger customer connections.
Avanza Solutions has been at the forefront of digital innovation for over twenty years, serving more than 350 clients across Pakistan, the GCC, Africa, and beyond. Through this global partnership with Salesforce, the company is now positioned to expand its influence further, creating intelligent, scalable, customer-first ecosystems across industries and regions.
The collaboration between Avanza Solutions and Salesforce is expected to unlock new opportunities for enterprises in the Middle East, Africa, and South Asia, driving the next wave of innovation in digital transformation and customer success.
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