Mashreq Pakistan has partnered with Ufone to integrate essential telecom services into the Mashreq app, allowing customers to top up mobile credit and purchase Ufone bundles without leaving the banking interface. This collaboration aims to provide a seamless digital experience, combining banking and telecom services in a single platform for enhanced convenience.
The integration responds to growing consumer demand for bundled digital offerings, enabling customers to access mobile data and bundles securely and efficiently. Mashreq Pakistan CEO Hamayun Sajjad emphasized that the partnership simplifies everyday services, while Ufone Group Chief Commercial Officer Syed Atif Raza highlighted its focus on accessibility, convenience, and relevance for users.
The initiative reflects broader trends among digital banks and telcos to expand service offerings beyond traditional boundaries. For Mashreq, it aligns with its strategy to embed real-world services into its digital ecosystem, promoting financial inclusion and lifestyle convenience. Through this partnership, Mashreq and Ufone aim to deliver a connected and user-centric digital experience, empowering customers and supporting smarter, more integrated financial and digital solutions across Pakistan.
